Moderna Museet

Identity

Identity for the Stockholm Museum of Modern Art’s 2004 rededication. Logotype (original lettered by Robert Rauschenberg in 1983), specially-designed typeface, in and outdoor display system, books, printed matter, packaging, sales products, work clothes, stationery, etc. In collaboration with Stockholm Design Lab/Björn Kusoffsky et al., SWE/Greger Ulf Nilson and Thomas Eriksson Architects/Thomas Eriksson et al. (2003–05)